Upon the release of my most recent book, I was once again forced to face the issue of price point. If I charge too little, I won’t make anything. If I charge too much, nobody will be interested in buying it. With the numerous ebooks available for free, some folks don’t even want to pay $.99.
I get it. I don’t have a lot of extra money to throw around. And most people don’t see the same kind of value in an ebook that they see in a paperback. After all, you can’t feel the weight of it in your hands, smell the ink on the paper, hear the flip of the pages, or have it signed by the author (at least, not in the same way).
What they don’t think about it that they are paying for so much more than the paper a book is printed on. There are numerous hours put into creating the plot, writing, rewriting (usually more than once), several rounds of editing, formatting, and cover design. Not all authors are capable of completing this entire process alone and must hire other professionals to help them. This means that on top of all their blood, sweat, tears, and late nights beating their heads against the desks, they’ve also put a few hundred dollars into it.
Okay, so after all that is done and the book is available for$2.99 on Amazon, the author starts making almost $3 back for each copy, right? Nope. The author can choose from either a 35% or 70% royalty rate, so Amazon immediately gets some off the top. Which royalty rate you choose depends on the price point of your book, where it’s available, and how big it is. But the money drain doesn’t stop there. There are also delivery fees and taxes, not to mention any advertisements, promotions, and giveaways that the author may have done to generate sales.
Let’s apply this to real life. If I sell a book for $.99, I get $.35 minus a few cents in delivery costs depending on the size of the book. I would make better money with a guitar case on the street, and I don’t know how to play.
Of course, there are some who say that if you write for the money then you will never be successful. I those people are just ticked off that their books aren’t selling. And I will readily admit that my freelance work is what pays the bills, not my books. But that doesn’t mean that I don’t believe authors should get some sort of acknowledgement for what they have done. Writing isn’t an easy job, and it can be disheartening to have a quarter thrown at you for your months of hard labor. Support the authors you love by buying their books, sharing their posts on Facebook or Twitter, and leaving honest reviews.
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