Category Archives: writers resources

World Building: Pet Store Names

Are you writing a cozy mystery in which your character needs to stop in a pet store? Or perhaps your modern fiction needs a few more stores to fill out a fictional town. No matter what genre you’re writing, it’s important to have a thorough and believable setting. One of my favorite parts of this process is coming up with various store names. Today’s installment is all about pet store names!

While there’s no doubt some of these have already been used somewhere before, I always find it fun to see what I can come up with!

  • The Pet Palace
  • Fish Tales
  • Furry Friends
  • In the Dog House
  • Kitty Corner
  • Off the Hook (fish supplies, obviously!)
  • Pet Pantry
  • Kitty Keep
  • Cat Cache
  • Cat’s Meow
  • Friendly Tails
  • Paws for Pets
  • Pampered Pets
  • By Best Friend’s Place
  • The Cat’s in the Bag

What would you add to the list? I’d love to know!

If you’re looking for more posts like this, be sure to check out my Writers’ Resources page!

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Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keeping and The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

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Filed under worldbuilding, writers resources

World Building: Tea Room Names

I often find myself needing to create numerous small businesses as I’m writing. This is especially true for cozy mysteries, which as set in quaint little towns where the proprietor next door is just as likely to be the victim as the killer. When I go through this process, I end up with quite a few names before I settle on one. I’ll share my list here with you, in case you’re in need of inspiration!

As always, I can guarantee that any of this tea shop names haven’t already been used somewhere, but I enjoyed making the list!

  • The Cup and Saucer
  • What’s the Tea
  • Saucer Sisters
  • Tempest in a Teapot
  • Earl Grey’s
  • My Cup of Tea
  • The Silver Service
  • Chamomile Country
  • The Sugar Cube
  • Stop and Steep
  • The Sugar Bowl
  • Sit and Sip
  • The Silver Spoon

Personally, I’d love to go to any of these fictional tea rooms! What would you add to the list? I’d love to know!

If you’re looking for more posts like this, be sure to check out my Writers’ Resources page!

* * *

Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keeping and The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

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Filed under worldbuilding, writers resources

Guest Post: 25 Things Writers Need by AE McRoberts

Greetings, padawan! Today I’m so excited to be writing a post for a fellow Ashley. Because us Ashley’s need to stick together…we’re only the number 154 ranked name in the world after all 😂

Today we’re going to dig into one of my favorite sections in Chuck Wendig’s book 500 Ways to Tell a Better Story. Have you read it? It’s a great writing resource, and I highly recommend it. He shares some fantastic insights, and I got a lot from it!

So, let’s go, 25 Things Writers Need:

#1: A good chair

As a writer, we spend a lot of time sitting, so investing in a good chair is paramount to both comfort and marathon writing sessions. But here’s my bone to pick…standing desks. Smart ass scientists have proven that sitting on your tush all day long isn’t exactly good for you, so I say forgo the chair and get a standing desk instead…or maybe a treadmill desk.

Lose weight and kill off characters at the same time, what’s not to like!

#2: A word processing program you don’t hate

Like any opinion, the answer to this varies wildly. Some love Scrivener (I’m in that camp), others hate it. Some use Google docs, others Word. And there are SO many writing programs available out there to choose from.

But my advice, try them all. Experiment. Learn exactly what works for you and run with it. Because at the end of the day, it’s about you, the writer, and the specific program to you doesn’t much matter.

#3: A way to track change

I use a simple numbering system. My first draft is 1.1, my second is 1.2 and so on. Once, I got up to 1.15! As with all these suggestions, do what works for you. BUT, the most important thing I’ve learned as an author is don’t delete anything (anything as in entire stories, I’m not saving like individual sentences…well, maybe sometimes, lol).

I might put a story in my ‘this is shit’ pile, but I don’t delete it. Because you don’t know when and where you can reuse something.

#4: Spreadsheets

Okay, my husband loves his spreadsheets, but I never really learned how to use them. But they are a useful and clear way to organize some sorts of information if that’s your jam. If you’re smarter than me, go for it!

#5: A way to back up your work

Thankfully, being married to a tech-savvy dude has saved me. Because early in my writing career, he drilled home the importance of backing up my work. He got me a Dropbox, and I totally love it. I have my photos, and everything I’ve ever written. Like I said above, I delete nothing so there’s a lot in there!

I’ll stress this: Get SOME sort of backup service, and regularly (or automatically) backup your stuff. Because that sinking realization that you’ve just lost an entire manuscript is the worst feeling in the world.

#6: Another way to back up your work

Proper previous planning prevents piss poor performance. In the military they say “two is one and one is none”, so in this case, assume your one backup will somehow fail, and have a secondary system. Or hey, if you’re extra paranoid, triple down. I always put my manuscripts on a thumb drive as well. They’re a cheap way to ensure that I always have what’s important.

#7: A way to take notes anywhere

Be prepared, padawan, for a story from my past. I was walking my kid to REI, (they have a great slide there), and I was listening to music. When the song “Sway” by Rosemary Clooney came on, I thought (and I still do) the chorus said ‘I can hear the sound of violence, long before it begins,’ but the actual lyric is violins, not violence.

Since I misheard the lyrics, as I walked I began plotting a story where these dudes can actually sense violence. When we got to REI, I whipped out my trusty iPhone and began world building.

It was then that I learned the truth of this statement. Always have something to record your notes, thoughts, musings, ideas on, wherever you are. It can be paper or digital. Always be prepared to follow the muse.

Some go to the extreme and wake up in the middle of the night to record dreams, but I value sleep way too much for that. If it’s good, I’ll remember it again in the morning…hopefully. Lol.

#8 A most excellent pen

I’m almost confident saying that all writers are a little obsessed with notebooks/pens. I love them 😍

Granted, I’m not really into like fancy pens, I’m more of a cheap BIC pen type (remember, “most excellent” just means you like it, doesn’t have to be fancy). But as it so happens, writing engages a different part of the brain than typing, so I always have to brainstorm/plan on paper. I can’t seem to be happy with what I brainstorm when I type. Weird, I know.

Anyhow, having a good pen and paper is inviable to give your musings a little boost.

#9 Whiteboard and/or cork board

This one fills me with sadness, so I might cry a little. 😥

My fam and I are digital nomads, so I travel around Europe, moving every 90 days or so. This means that I live out of suitcases. And unfortunately, I can’t travel with anything very large. I miss my whiteboard so much. It’s such an excellent resource to organize, plan, and structure. I could put up notes and keep track of elements I wanted to. I could write little encouraging notes and pin baby pictures. One day I’ll have an entire wall that’s a magnetic whiteboard, and that will be bliss.

You haven’t plotted a book until you’ve done it full scale on a whiteboard!

#10: The Internet

Both a writer’s best and worst friend: the internet. Between the dictionary and thesaurus, Reddit, and Wikipedia, the internet is a must-have to construct stories, edit them, and publish them.

You could go all Thoreau and write off-grid in a cabin somewhere, no internet, no electricity, but meh, that’s overkill. Having the internet at your fingertips makes writing 1,000 times easier.

And this leads to our next point.

#11: A way to escape the internet

The dangers of the internet are very real, and no, I’m not talking about spending hours and hours browsing pancake recipes. Though, that is a really perilous rabbit hole if I do say so myself.

I’m talking about procrastination.

Spending hours researching the accuracy of one line, or the endless distracting black hole of social media. It takes some self-control not to spend every moment of writing time doing something other than writing, but once you strengthen that muscle, it gets easier!

Flow helps a lot also, because once I get into the flow of writing, social media doesn’t seem as appealing. There are some tricks you can do, like website blockers and full-screen mode, but mostly it’s just self-control.

#12: A website

Every author should have one. Period. Even if it’s just a pretty picture and your name. Because once you publish, you’re going to want to have a nice place to showcase all your books and merchandise. It should be easy to remember and spell. Ideally, it should be your name (or pen name). I was lucky enough to get aemcroberts.com. Super simple, and it’s me!

You don’t need to be tech savvy either to have a nice site, you can easily throw up a nice template via WordPress or build a one-page site in Carrd.co in a matter of minutes. But your website will be the spoke of your digital presence, and your publisher will expect you to have one, so chop chop!

#13: Books and Stories

I’m of the firm opinion that a writer should also be a reader. It comes with the territory.

You can’t write good stories if you don’t read extensively, because creativity requires seeds of inspiration! So, all authors should collect favorite books and stories. I have easily fifty super-duper favorite books that I can read over and over. The good news, this doesn’t have to mean shelves and shelves of traditionally published paper books. This means fanfic, audiobooks, Kindle Unlimited, and even little kid stories!

The more widely you read, the more idea sex you can have. 😊

#14: Music and other art

This one is a little obscure, sure, but relevant. Authors are creators. We imagine and daydream and harness the muse. As creators, we should collect and appreciate material from all sorts of other creators. This means artists and musicians, sculptors, performers, you name it. The muses aren’t just limited to writing. They are that piece of you (or anyone) that urges them to go make something new!

#15: Healthy snacks

As discussed above, writers spend a lot of time sitting. That means not a lot of time spent moving. Which means that you shouldn’t be cramming artificial sugars down your throat, cause that’s a recipe for becoming corpulent, very corpulent.

But here’s the catch: brains use glucose, so sometimes to get your brain really working, you need brain snacks. That doesn’t mean go straight to some factory processed shit. Grab nuts, dried fruit, fresh fruit.

#16: Blood flowing to your brain

This, Padawan, is important. Your brain is a highly efficient and complex organ. Sitting on your ass for hours at a time isn’t an ideal recipe for success At least once per hour, get up and move! Do squats or pushups. Go for a short walk. Do something to get the blood flowing.

Fun fact, I do squats as part of my prewriting routine every day. It tells my brain that I’m about to get creative and it works wonders!

#17: A good shower

I’m a shower girl. I love showers, even more than a nice hot bath. It’s the feeling of water hitting my skin and washing everything away. But when you do something routine, something familiar, that frees up your brain to think about other things. That’s why showers and driving can be so important to solving problems. So next time you’re stuck, take a shower!

And think of me while you do it. 😉

#18: An afternoon pick-me-up

Afternoons can be a slog. They drag on, you get lethargic, and sort of blah. But that doesn’t have to be the case! No!

Take some time to do something invigorating. Listen to some screaming punk music, or go for a run. But it doesn’t have to be something major. Turn on some opera and sing your heart out. Recite dirty limericks to yourself in the mirror. Mix it up. Live a little.

#19: Other writers

Writing isn’t entirely a solo sport, it’s actually very much a team effort. It takes lots of people to bring a story to life. Sure, one person might write it, but there are so many more involved in the full process.

There are alpha, beta, and gamma readers. There are editors and proofreaders. There are cover artists and formatters. It doesn’t just take a village to raise a kid., it also takes a village to make a book. So, go out and find others!

This one is hard for me because I’m an extreme introvert. Between my husband and kid, I get enough human interactions to last me forever, so it can be a little challenging to reach out. But it can be worth it!

#20: People who have absolutely nothing to do with writing, ever

Stories are about humans surmounting challenges and obstacles. To really learn how humans would react/interact, you need to have some experience with people. Experience people and all they offer, the good, the bad, the ugly, and the most excellent 😊.

Every single person you encounter, in real life or media, is a potential source of character and story inspiration!

#21: An editor

The best writers need great editors. The worst writers need editors. Editors are the saviors of the written word (cough, like me, cough).

You should have a strong relationship with your editor. They should understand you, get you, and your writing voice. But, you should also trust them enough to listen to their advice, and don’t take every editing recommendation as a personal attack. Find someone who you can strike a good balance with, and who gets you, because a partnership with a bad editor can be as poisonous as poorly prepared pufferfish sushi…well, maybe not quite that bad, but close enough.

#22: A daily writing goal

I don’t necessarily agree with this one. There are some days that I can’t write, because of whatever circumstance, or if I’m taking a writing break. But sometimes authors need that sort of push to motivate them. Stories burn in me. I have to write, and if I don’t, I go insane. Literally. So, to me, a daily goal isn’t needed. But I’m a unique pancake. If you need that motivation, then set it. Make it reasonable and don’t beat yourself up if you don’t make it, but have clear, simple, and achievable daily goals.

#23: Deadlines

Some perform well under pressure. Others, not so much. So, this one is entirely personal and you should decide what’s best for you (unless you sign a book deal, in which case you have a responsibility to deliver on time, and missing deadlines is no bueno…I’m looking at you Rothfuss and Martin).

Writing should be a joy. It should be fluffy pancakes piled high with fresh strawberries, whipped cream, and maple syrup. It shouldn’t be stress and heartache and misery. So, if you work better under a deadline, give yourself one. Or if you work better without a deadline, then don’t…unless you have a book deal, and then see above.

#24: A finished manuscript

It doesn’t matter if it’s shit. It doesn’t matter if it’s poorly written or the best thing ever. Just finish. You can set it aside or polish it to publish. Just finish. I have like ten stories I wrote as practice that are just sitting in my Dropbox, and I’ll probably do nothing with them other than mine them for cool characters or random ideas.

But I finished them. It’s that hard, and that easy.

#25: An audience

I’m of the opinion that you should write about what inspires you, and the audience will follow. But that has a big caution flag next to it. If you write about a demented old man who goes around murdering babies, your audience might be tiny. But generally, there are people who will read anything.

Just be aware that your passion might not translate well if it’s more extreme. I find that it’s harder to write when you’re not burning with the need to write *this* specific story though, so I hope the stories you burn for have nice large audiences 😉

Well, padawan that’s it for Chuck Wendig’s 25 Things All Writers Need. What’s your score? Do you have all 25?

As I’ve said, this list is his opinion and highly subjective, and even with none of these things, you can still be an amazing writer. So, don’t stress about it, take it or leave it as you see fit, and maybe go out to Hobby Lobby and buy all their whiteboards.

Now, go forth and write!

***

AE McRoberts is a romance/fantasy author and developmental editor who lives out of suitcases and travels Europe with her husband and son. When she’s not writing or editing, she’s reading, gaming, or eating pancakes. You can read more of her writing at AEMcRoberts.com, or you can find her on Twitter and Reddit.

***

Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keepingand The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

As an Amazon Associate I earn from qualifying purchases. Please consider using my links to do your shopping and help me out at no extra cost to you!

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World Building: Bakery Names

Every fictional town needs a bakery! Where else can your characters stop for a Danish when they’re feeling sad pick up a box of doughnuts for the office? It might also be a great place for a breakup, an important clue, or even just a storefront that your character walks past on their way to something more important.

Of course, you’ve got to name that bakery! Here are a few that I’ve come up with in my writing exercises as I’m world building. I can’t guarantee that they haven’t been used anywhere before, but perhaps they’ll be enough to inspire you.

  • For Cake’s Sake
  • The Sugar Shack
  • Sprinkled with Fun
  • The Frosting Factory
  • Buttercream Dreams
  • Flour Power
  • The Cookie Cutter
  • Babycakes
  • Upper Crust
  • Buns in the Oven (could be particularly cute if the owner has a lot of kids!)
  • Rise to the Occasion
  • The Cakewalk
  • Cookie Crumbles
  • Sugar Shop
  • Loafing Around
  • Sweet Dreams
  • Icing on the Cake
  • You Take the Cake
  • Patty’s Cakes
  • A Slice of the Pie
  • Breaking Bread

What would you add to this list? I’d love to know! I’m sure I’ll be adding more myself, so be sure to check back. Don’t forget to take a peek at my Writers’ Resources page for more inspiration!

* * *

Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keepingand The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

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Filed under cozy mystery, worldbuilding, writers resources

Cozy Mysteries: The Usual Suspects

It’s time for another post about cozies! This is one of my favorite genres. They’re light, suspenseful, and fun. You have a cute small town, quirky characters, and all sorts of crimes to solve. But before you can write that cozy, you’ve got to figure out whodunnit first!

If you’re plotting out some villains, here are a few ideas:

  • a spouse
  • a sibling (sibling rivalry at its worst!)
  • a boss or an employee
  • a coworker
  • an ex-lover
  • a former business partner
  • a competitor in business
  • someone who’s been blackmailed and wants revenged
  • a mentor who’s jealous of how well their pupil has done
  • a simple thief
  • someone who will inherit a lot of money after the crime
  • an individual the victim refused to help, even though they had the means
  • a person who was tired of the victim’s poor decisions and how they treated people
  • someone who wanted to teach others a lesson
  • a celebrity who will gain in sales/followers
  • a stalker
  • a former roommate
  • a teacher
  • a hairdress
  • a corporate buyer
  • someone who wanted control over a situation
  • an accountant

As you can see, some of these have more to do with motive than with who they are. I think the two parts of a mystery go hand-in-hand. What would you add to this list? I’m sure I’ll be adding more in the future, so be sure to check back!

This is just a brief list, but hopefully it’s enough to inspire you. If you’re looking for more inspiration, be sure to take a peek at my Writers’ Resources page. Looking for some clues for your mystery? Try this post. Thanks!

* * *

Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keepingand The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

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Filed under cozy mystery, Fiction, worldbuilding, writers resources

Crime Scene Clues for Cozy Mysteries

I don’t know about you, but I love cozy mysteries. Actually, I’m guessing you must like them at least a little bit if you’re here, because this post is about writing them. As a ghostwriter, I’ve written a ridiculous amount of them. (I do plan to do some other posts about cozies, so stay tuned!) One of the interesting challenges is coming up with various clues that will lead the main character (as well as the reader, of course) to the actual killer. You’ve gotta have a few red herrings in there as well, so that means more clues!

The problem is that most cozy mysteries aren’t about actual detectives or crime scene investigators. We’re talking about small town people with normal jobs and hobbies. Your ‘detective’ might be someone whose specialty is chasing strays at an animal shelter instead of chasing down killers. This means that most of your crime scene clues can’t require a forensic lab to be followed. Sure, you might have a police officer who fills in a detail here and there, but otherwise you need hints that the everyday layperson can follow.

Here are a few to consider:

  • a single earring
  • a receipt
  • part of a label from a prescription bottle
  • a fast food wrapper
  • a key (there are lots of opportunities for where the key might go)
  • a shopping list (is the handwriting important? or the contents?)
  • paint
  • ink
  • a distinctive item of clothing
  • a strand of hair
  • the imprint of a ring, or the bruise left by one
  • a broken shard from a piece of pottery or a vase
  • a puzzle piece that doesn’t match a puzzle
  • dirt or mud from someone’s shoes
  • part of a costume (feathers, glitter, etc)
  • a charm from a charm bracelet
  • something written on a person’s hand
  • a thread from a garment
  • a book left behind on a bench
  • beads from a dress
  • a notepad with the imprint of what was written on the previous sheet (revealed by rubbing a crayon or pencil on a seemingly blank page)
  • a secret drawer in a dresser or des

These are just the tip of the iceberg. There are also plenty of clues that might not be physical at all, like when your character witnesses and argument between two people or one side of a phone call. What clues would you add to this list?

Be sure to check out my Writers’ Resources page for more posts like this. Thanks!

* * *

Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keepingand The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

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Filed under cozy mystery, worldbuilding, writers resources, Writing Exercises

World Building: Bookstore Names

Creating a believable fictional world is just as important as creating your characters and plot. I personally love to sit down and map out my make-believe town so that my characters can walk through it consistently. Part of this process, though, is creating names for every one of the businesses your character encounters! I don’t think any small town is complete with a bookstore, whether it’s new and vibrant, old and dusty, or somewhere in between.

Image by JayMantri from Pixabay

Here are some bookstore names I’ve come up with during the process. I can’t guarantee you that any of these haven’t been used before, but they’re a lot of fun!

  • The Bookmark
  • Between the Lines
  • Booktopia
  • Flip the Page
  • Volumes of Books
  • Alexandria’s Books (extra points if you get this one)
  • It’s About Tome
  • Gutenberg’s Dream (more extra points on this one)
  • An Open Book
  • By the Book (or Buy the Book!)
  • A Book by its Cover
  • Read the Room
  • Cover to Cover

As you can tell, I like store names that are a little punny. What would you add to the list? I’d love to know!

If you’re looking for more posts like this, be sure to check out my Writers’ Resources page!

* * *

Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keeping and The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

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Filed under worldbuilding, writers resources

Guest Post: What You Need to Know Before Creating Your Book Marketing Strategy

by Hayley Zelda

No matter how well you write, how many followers you have on Commaful or Wattpad, or how many contacts you have in publishing, your book won’t sell unless you plan a roadmap or a marketing strategy. Before you create your Tumblr content or social media calendars, you should have a solid understanding of your strengths and weaknesses as a writer. You also need to determine the opportunities and threats that await you as a published author. 

There are several steps you can take to ensure you have a strong foundation for your marketing strategy. By being fully aware of your brand, personality, and voice, you can easily step up your marketing efforts. 

We will look at some of the matters you need to address as part of your book strategy and author marketing.

Your goals

What do you want to accomplish in three to five years? Goals are a broader statement that focuses on your desired results but does not yet describe how you will achieve them. Think long term. Aspire and aim high.

Examples of author goals include:

  • Publish the sequel to my novel.
  • Build a strong fan base.
  • Get interviewed on a podcast or TV show.
  • Hire a literary agent.

Your objectives

What will success look like in 6 to 12 months? Write down two goals that you know are specific, measurable, achievable, relevant, and time-bound (SMART). As you write each goal, try to answer the following questions: What do I want to achieve? When? How do I know when it has been reached? How can I accomplish this goal? Does it seem worthwhile?

Here are some example goals:

  • Submit the sequel’s manuscript to a Big Five editor by December 2021. 
  • Set up my Goodreads author listing within the workweek.
  • Write a compelling pitch letter to my researched list of business book summary podcasters. 
  • Email three writer friends in my niche and ask them about recommended agents on Saturday.

Your value

Marketers often ask, “What’s your unique selling proposition”? To keep it simple, let’s rephrase the question: what do you have to offer? What makes you different from other authors? Unless you can identify what makes you unique as a writer, you cannot target your marketing efforts. Put yourself in the shoes of your reader. What motivates them to read your work? Why should they read your book and not someone else’s? 

Some examples to get creative juices flowing:

  • My screenplay is just like Jane Austen’s “Emma,” only set in Beverly Hills.
  • My novel is Franz Kafka’s “The Metamorphosis” meets fuzzy, cuddly kittens. 
  • A newly crowned king must comfort his people during troubling times. The only trouble is, he stutters very badly.

Your niche

Are you a fiction or non-fiction writer? Do you write short stories, poems, or novels? Or do you write how-to books or creative essays? What genre(s) does your work fall into? Does it have a sub-genre or a niche? Here’s a pro tip: If you’re writing in different categories like young adult fantasy and murder mystery, create pseudonyms for each genre. You don’t want to weaken your brand as an author if readers identify you with several but very different niches. 

Here are some ideas:

  • Dystopian science fiction stories and novels
  • Thriller novels with a female protagonist
  • English haiku about life in New York City

Your audience

Visualize who will want to buy your book. Are they male, female, LGBT, or gender doesn’t matter? Are they kids, pre-teens, teenagers, or older? Where in the world do they live in? What are their interests? What kind of websites do they often visit? What are their pain points? Keep these factors in mind as you both work on and promote your book. 

Examples of audience personas include:

  • Mayumi is a 36-year-old wife and mother of two who lives in San Francisco. She is a second-generation Asian-American and wants to know more about her Filipino heritage. 
  • Billy is a 27-year-old computer game enthusiast. He stays up late at night with his roommates playing fantasy role-playing games, rhythm and music party starters, and retro classics on his custom-rigged desktop computer. 
  • Jeannie is an accomplished 50-year-old entrepreneur who co-owns a local chain of healthy lifestyle retail stores. Her day isn’t complete without a cup of oolong tea, a daily phone call with her career coach, and a 30-minute yoga session. 

Your environment

Environmental factors are elements over which you have no control. Nonetheless, these factors still influence the decisions made when creating a strategic marketing plan. Study your writing environment from a macro and a micro perspective. Think of your suppliers, your customers, the general public, other authors. Analyze what’s going on in politics, law, economics, technology, and business that may affect your writing and marketing activities. 

Some environmental factors are:

  • The strict censorship policies in some countries make it difficult for your publisher to distribute your paranormal romance in different parts of the world.
  • The lockdowns caused by the COVID-19 pandemic force people to stay home for months. As a result, your audience now prefers to buy e-books.
  • Besides being a creative writer, you are the single mother of a two-year-old boy and write creative non-fiction from the home office.

Getting started on your marketing strategy

If you are a first-time author, a fully documented marketing strategy may seem overwhelming to you. If so, you can narrow down the essential information to drive your approach (which we discussed earlier) to just one page. Planning your marketing strategy takes a lot of time and effort, so it’s best to list all the “materials” you will need before putting everything together.

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Hayley Zelda is a writer and marketer at heart. She’s written on all the major writing platforms and worked with a number of self-published authors on marketing books to the YA audience.

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Filed under Guest Posts, writers resources

Hobbies for Your Characters – Writers’ Resources

Just as a quirk can make your character more interesting, so can their hobbies! Having a hobby gives your character something to do, whether they stumble into the craft shop and discover a murderer or build model planes while discussing their crumbing marriage. What hobbies would you add?

  • fishkeeping/aquarist
  • cross-stitching
  • knitting
  • crocheting
  • painting (oil, acrylic, watercolor)
  • spelunking
  • reading
  • playing a musical instrument
  • cryptozoology (Big Foot, anyone?)
  • history buff
  • volunteering (there are more ideas on this here)
  • hiking
  • kayaking
  • swimming
  • fishing
  • hunting
  • poetry
  • diving
  • sailing
  • sci-fi conventions
  • historical reenactment
  • crystals (either as a rock collector or in a New Age sense)
  • antiquing
  • tarot cards
  • bicycling
  • cooking or baking
  • scrapbooking
  • gardening
  • making fishing lures
  • writing
  • traveling (by boat, plane, bicycle, motorcycle, etc)
  • martial arts
  • running
  • crafts
  • playing billiards/pool
  • watching football
  • collecting (stamps, figurines, spoons, shot glasses, etc.)
  • surfing
  • sailing
  • photography
  • horseback riding
  • parasailing
  • skydiving
  • origami
  • mountain climbing
  • golf
  • gambling
  • skateboarding
  • chess
  • yoga
  • blogging
  • flipping houses
  • tie dye
  • pottery

I’ll continue to add to this list, so feel free to check back! Also take a peek at the other information on my Writers’ Resources page!

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Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keepingand The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.

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Filed under On Writing, writers resources