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Guest Post: The Benefits of Batching Content by Serena Cornwall

What do they mean by “batching content?” If only I had known about this earlier.

There are times when I enter the “flow” as I’m writing. It’s a wonderful feeling, and afterward I feel as if I have accomplished something. The energy is just amazing and it just feels so good. But then the story is done. Everything has a beginning and an end. And it’s no different with the stories we are writing.

That’s when batching comes into the picture. I recently came across an article regarding batching content, and I just had to learn more about it. The writer said that thanks to the batching procedure, she is now saving time and yet can write more content now than ever before. That caught my interest.

We all have moments when our writing process is moving slower than we wished for, as well as faster than we can keep up with. So why not take the chance when we end up in the flow of things to batch some content?

Okay, down to business: batching is when you write several articles at the same time around a similar niche. Before now I have been writing down one project, posted it, shared it on social media, then sort of “put away the pen”. That’s so stupid! Yes of course when inspiration strikes, I have written down keywords for other ideas on my phone or sticky notes (somewhere). But that’s it.

Writing can sometimes be like going to the gym:

1: First you warm up by reading things on the internet. Checking in on a favorite blogger, do some research, etc.

2: Then you open up an empty page and write something (anything) down. Sort of beginning to lift some easy weight, just to remind you of how it feels, before moving on to the heavy stuff.

3: But then you are (hopefully) ready to go. That means: let’s do this! On a good day your fingers are flying over the keyboard or your pen is flying over the paper, as if there is nothing in the world that can stop it. Time flies by, and before you know it… Your stomach starts to reject and you notice how late it is.

It’s on those days batching would be a great idea! After all, you are already warmed up. At the same time you as you work on one project, you can work on another one, or when you feel that it’s done (at least for today), then you move on to the next one. Some work on several projects at once, thanks to this method. They make a couple of notes regarding the same subject, then at the same time write about it.

I don’t think this is for everyone. But it’s said to save time, so it might be worth a try. I remember last year when I went on vacation. A few weeks before we left, I wrote a couple of posts that could be published while I was away. All I had to do was (whenever I had time) to go out on media and read some. No pressure. And that’s what batching content is all about. By writing more than one content at a time you can spend more time researching and looking up content for another project. Some mix up long posts with short posts to gain even more time.

These are things I wished I had known from the beginning. But I guess the saying: “better late than never” says it all. Now that I know about it, I will certainly see if I can adapt it to my writing style. I’ve tried it out and in one go have already managed to write three articles! If you don’t believe me, then read these posts, maybe they can convince you to give batching a try:

Content Batching Hacks — How to Plan and Create Content on Several Platforms Without Burning Out

Batching is your friend & here’s why.

You can find more about Serena Cornwall here.

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Ashley O’Melia is an independent author and freelancer from Southern Illinois.  She holds her Bachelor’s Degree in Creative Writing and English from Southern New Hampshire University.  Her books include The Wanderer’s Guide to Dragon Keeping and The Graveside DetectiveHer short stories have been published in The Penmen Review, Siren’s Call, and Subcutaneous.  Ashley’s freelance work has spanned numerous genres for clients around the world.  You can find her on Facebook and Amazon.



Filed under Blogging, Guest Posts, On Writing